Georgios Zervas

Georgios Zervas is an Assistant Professor of Marketing and Junior Faculty Fellow at the Rafik B. Hariri Institute for Computing and Computational Science & Engineering at Boston University. Professor Zervas earned his B.Eng. and M.Sc. in Computer Science from Imperial College London, M.A. in Interactive Media from the London College of Communication, and Ph.D. in Computer Science from Boston University.

He researches the intersection of marketing, computer science, and economics with a special interest in internet markets.

Representative Publications

Byers, John W., Michael Mitzenmacher, and Georgios Zervas. “The Groupon Effect on Yelp Ratings: A Root Cause Analysis.” Proceedings of the 13th ACM Conference on Electronic Commerce. ACM, 2012.

Zervas, Georgios, Davide Proserpio, and John Byers. “The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry.” Boston U. School of Management Research Paper 2013-16 (2016).

Budak, Ceren, et al. “Do-Not-Track and the Economics of Third-Party Advertising.” Boston U. School of Management Research Paper No. 2505643 (2014).

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