Mary Steffel is an Assistant Professor of Marketing at Northeastern University. She earned her B.A. in Psychology from Columbia University, Ph.D. in Psychology from Princeton University, and Ph.D. in Marketing from the University of Florida.
Her research is at the interface of consumer behavior, social psychology, and judgment and decision making. Professor Steffel examines when consumers call upon others to help them make decisions, identifies the barriers to accurately gauging others’ preferences and effectively choosing on their behalf, and determining how these barriers can be overcome.
Steffel, Mary, Elanor F. Williams, and Ruth Pogacar. “Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation.” Journal of Marketing Research 53.5 (2016): 865-880.
Steffel, Mary, Elanor F. Williams, and Jaclyn Perrmann-Graham. “Passing the buck: Delegating choices to others to avoid responsibility and blame.” Organizational Behavior and Human Decision Processes 135 (2016): 32-44.
Williams, Elanor F., and Mary Steffel. “Double Standards in the Use of Enhancing Products by Self and Others.” Journal of Consumer Research 41.2 (2014): 506-525.